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The complete value communication platform for the life sciences industry

Enable your team to communicate clinical and economic value with confidence

In a highly regulated, data-driven environment, payers expect clear, immediate answers in access conversations and coverage negotiations. Yet the models and evidence that support these decisions are often buried in complex, unwieldy files – difficult to navigate, easy to misuse, and hard to explain in a live meeting.

Certara BaseCase® empowers market access, medical, and sales teams to effectively engage decision-makers by translating complex clinical and economic data into clear, compelling value stories. Purpose-built for pharmaceutical field teams, BaseCase transforms health economic models, value dossiers, and clinical data into compelling visual narratives that support product adoption and reimbursement decisions.

With BaseCase, fields teams can tailor conversation to stakeholder priorities using customizable content, integrated data sources, built-in calculations, and user inputs. The result? Greater understanding, stronger engagement, and faster access to market.

BaseCase Value Communication Software for Market Access

Synchronize efforts and confidently scale your value narrative

Commercial success is built on the coordinated efforts of key stakeholders such as field, medical, HEOR, and marketing. BaseCase unites them on one platform, keeping every presentation consistent, current, and compelling. With centralized content management, version control, and user-specific access, you can deliver consistent, compliant materials across markets and teams.

Collaborate across functions to build unified, evidence-based narratives
Manage updates, localization, and access through a centralized platform
Ensure global consistency while enabling tailored, on-the-ground delivery

With BaseCase you can

Create, adapt, and maintain interactive content

  • Build interactive tools and presentations using drag-and-drop tools
  • Incorporate calculations into value messages
  • Adapt and localize tools for different contexts, languages and countries
  • Customize outputs and leave-behinds based on user inputs
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Distribute to reach your stakeholders

  • Share content via web, mobile, and BaseCase apps
  • Enable offline access on iOS, Android, and Windows
  • Provide external access via secure portals or embeddable public links
  • Ensure consistency with fully branded user interfaces
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Integrate with your strategy and data

  • Connect multiple spreadsheets, models, and databases to your user interface
  • Enable real-time scenario updates and calculations to anticipate and address objections
  • Personalize stakeholder engagement across touchpoints using integrated logic and segments
  • Capture usage insights to optimize content strategy and inform omnichannel planning
Learn more

Partner with BaseCase experts

Backed by deep experience in HEOR, UI/UX design, and interactive storytelling, the Certara BaseCase Services team partners with you to develop tailored solutions for market access, medical affairs, and real-world evidence communication.

Get strategic design input from a team that has delivered hundreds of apps
Localize content for country-specific needs, languages, and payer environments
Support effective rollout through onboarding, training, and omnichannel alignment
Rely on rigorous QA processes to ensure accuracy and flawless performance

Why Certara

Certara delivers innovative, model-informed solutions that help healthcare and life sciences companies accelerate access, improve outcomes, and drive smarter decisions across the product lifecycle.

  • We support companies from molecule to market, combining simulation, evidence generation, and tailored consulting to guide strategic decisions.
  • Through a combination of modeling, simulation, HEOR expertise, and communication tools like BaseCase, Certara helps bridge evidence generation with real-world decision-making.
  • BaseCase complements this ecosystem by transforming models and data into clear, stakeholder-ready tools that support better decisions at the point of engagement.

BaseCase allowed us to develop a single tool that simplifies key value messages, makes them specific to local health economies, and achieving engaging discussion with local decision-makers.

Head of Market Access, U.K.Global Biopharmaceutical company

Your data is safe

BaseCase is ISO 27001 certified by BSI 

Protecting your valuable information assets is paramount. That’s why we are proud that Certara’s information security management systems (ISMS) holds an ISO 27001 certification. Our certification proves our commitment to safeguarding your data, ensuring its confidentiality, integrity, and availability. 

With ISO 27001, you can have peace of mind knowing that we have implemented robust security controls, undergone rigorous risk assessments, and continuously strive for improvement.

Schedule a demo

Discover how the BaseCase value communication platform can transform your market access strategies. Book a no-obligation demo today and see the difference it can make.

Empower your team with interactive tools to communicate clinical and economic value
Enhance stakeholder engagement by incorporating user inputs, different data sources and advanced calculations
Streamline workflows and reduce costs with BaseCase’s no-code platform

FAQs

What is a BaseCase app?

A BaseCase app is an interactive presentation, which is “driven” by a spreadsheet. Conceptually, it is like a combination of PowerPoint (for presentation) and Excel (for computing results). BaseCase apps can take many forms: interactive slide decks, dashboards, e-posters, value summaries, value dossiers, embeddable calculators, etc.

Can a BaseCase app be easily adapted for other countries?

Yes. Apps are fully flexible, you can change the lay-out as well as the data. You can work with us to develop country adaptations, work with your solution provider or we can train your affiliates to do the changes themselves.

Can I build BaseCase apps myself?

Yes. We recommend that you complete the certification training to become a Certified Content Developer and build BaseCase apps yourself. Learn more about the certification training.

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