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The complete value communication platform for the life sciences industry

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Empowering market access teams to deliver compelling value stories

Imagine if your team could effortlessly communicate the full clinical and economic value of your products to decision-makers. With Certara BaseCase, you can engage stakeholders using interactive, data-driven tools that simplify complex information into clear, compelling insights – driving product adoption and securing market access. 

Specifically designed to empower market access teams in the pharmaceutical industry, BaseCase equips your field representatives with dynamic, interactive presentations that effectively showcase the clinical and economic value of your products. By leveraging real-time data and user inputs, BaseCase turns intricate details into impactful narratives, ensuring decision-makers fully grasp the transformative potential of your products. 

BaseCase Value Communication Software for Market Access

Enhance stakeholder experience with dynamic, interactive tools

BaseCase revolutionizes stakeholder engagement by providing healthcare and life sciences companies with a platform to create, distribute, and integrate interactive value communication tools. With BaseCase, your team can adapt content instantly, ensuring impactful conversations that accelerate product adoption.

Build interactive presentations with drag-and-drop tools
Seamlessly integrate clinical and economic data for real-time calculations
Share content across web, mobile, and offline platforms

With BaseCase you can

Create, adapt, and maintain interactive content

  • Build presentations with drag-and-drop tools
  • Incorporate calculations into your value messages
  • Convert current collaterals into interactive apps
  • Customize leave-behinds according to user inputs
Learn more

Distribute to reach your stakeholders

  • Share content via web, mobile apps, and secure portals
  • Enable offline access and selective sync
  • Externalize content without requesting login
  • Maintain branded interfaces for consistency
Learn more

Integrate with your strategy and data

  • Connect multiple spreadsheets, R projects, and databases
  • Perform real-time calculations and scenario analysis
  • Collect and process data within the platform
  • Leverage insights with built-in analytics
Learn more

Partner with our experts

Driving excellence in value communication, the Certara BaseCase Services team delivers tailored, interactive solutions for HEOR, market access, and real-world evidence.

Storyboard your app with help from our value storytellers
Get design feedback from experts who have built hundreds of apps
Turn to us for country adaption and translation
Let us perform comprehensive QA for flawless performance

Why Certara

Certara delivers innovative, evidence-based solutions that empower healthcare and life sciences companies to excel in market access. 

  • Supporting companies at every stage of drug development – from molecule to market – is at the core of our holistic approach. 
  • Combining expert teams in commercial strategy, HEOR, and market access with cutting-edge software, we ensure your product’s commercial success. 
  • Tailored to the specific needs of your market, our solutions help you design and implement an effective marketing strategy. 

Related products and services

Market Access Radar delivers up-to-date pricing and reimbursement data from global sources, helping you navigate market access challenges with confidence.

Learn more

Certara’s Market Access & Commercial solutions provide strategic insights and tools to optimize pricing, reimbursement, and market entry strategies.

Learn more

“BaseCase allowed us to develop a single tool that simplifies key value messages, makes them specific to local health economies, and achieving engaging discussion with local decision-makers.”

Head of Market Access, U.K.Global Biopharmaceutical company

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Your data is safe

BaseCase is ISO 27001 certified by BSI 

Protecting your valuable information assets is paramount. That’s why we are proud that Certara’s information security management systems (ISMS) holds an ISO 27001 certification. Our certification proves our commitment to safeguarding your data, ensuring its confidentiality, integrity, and availability. 

With ISO 27001, you can have peace of mind knowing that we have implemented robust security controls, undergone rigorous risk assessments, and continuously strive for improvement.

Schedule a demo

Discover how the BaseCase value communication platform can transform your market access strategies. Book a no-obligation demo today and see the difference it can make.

Empower your team with interactive tools to communicate clinical and economic value
Enhance stakeholder engagement by incorporating user inputs, different data sources and advanced calculations
Streamline workflows and reduce costs with BaseCase’s no-code platform

FAQs

What is a BaseCase app?

A BaseCase app is an interactive presentation, which is “driven” by a spreadsheet. Conceptually, it is like a combination of PowerPoint (for presentation) and Excel (for computing results). BaseCase apps can take many forms: interactive slide decks, dashboards, e-posters, value summaries, value dossiers, embeddable calculators, etc.

Can a BaseCase app be easily adapted for other countries?

Yes. Apps are fully flexible, you can change the lay-out as well as the data. You can work with us to develop country adaptations, work with your solution provider or we can train your affiliates to do the changes themselves.

Can I build BaseCase apps myself?

Yes. We recommend that you complete the certification training to become a Certified Content Developer and build BaseCase apps yourself. Learn more about the certification training.

Already a BaseCase customer?

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