In a highly regulated, data-driven environment, payers expect clear, immediate answers in access conversations and coverage negotiations. Yet the models and evidence that support these decisions are often buried in complex, unwieldy files – difficult to navigate, easy to misuse, and hard to explain in a live meeting.
Certara BaseCase® empowers market access, medical, and sales teams to effectively engage decision-makers by translating complex clinical and economic data into clear, compelling value stories. Purpose-built for pharmaceutical field teams, BaseCase transforms health economic models, value dossiers, and clinical data into compelling visual narratives that support product adoption and reimbursement decisions.
With BaseCase, fields teams can tailor conversation to stakeholder priorities using customizable content, integrated data sources, built-in calculations, and user inputs. The result? Greater understanding, stronger engagement, and faster access to market.
