Establish value of your health care innovation

An exponential rate of innovation, increased competition, and the growth of cost containment pressures create a greater need to comprehensively establish the value of health care interventions.

Certara’s integrated approach allows global market access teams to optimize product value, positioning, and evidence synthesis across all stages of the reimbursement journey. Our combination of strong science as well as empathy with public health decision-makers’ challenges is the key to effective market access and the central philosophy of the Certara Value & Access consultants.

Assessing and optimizing therapeutic value are central to all our activities. Through our work with regulatory agencies, HTA organizations, payers, biopharma, med-tech and investment funds, we have developed an array of methods to assess the value of health interventions. This enables us to address the variety of situations and points of view faced by stakeholders of the healthcare systems.

Unparalleled track record of impactful submissions

Our approach to dossiers and reimbursement submissions is aligned with EUNetHTA Guidelines, and we ensure the validity of our methods by regularly engaging vetted panels of payers, former payers and payer influencers.

CORE HTA Methodology, our approach to dossiers, assembles, within a single document, all of the materials needed for developing local submissions

Global Value Dossier (GVD) is a single source compendium of information developed and gathered over the life cycle.

We use a structured approach to evaluate, synthesize, and translate evidence into a compelling value dossier underpinned by industry HTA standards and in-house methodologies derived from multi-criteria decision analysis.

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Reduce uncertainty with pricing and reimbursement research

You need a transparent way of assessing and weighing risks of non-reimbursement while maximizing earnings to bolster negotiations and maintain or garner reimbursement.

Our price models guide the choice of the optimal price/population/funding conditions, reducing uncertainty and narrowing down the range of options.

  • Evaluate target product profiles from a P&R perspective and assess each against attributes and comparators
  • Identify market specific cost-containment measures which may impact pricing and reimbursement status
  • Establish the price response and profit functions to identify the optimal price
  • Assess and validate your portfolio with respect to early stage planning and P&R implications
  • Understand prescribing decision-making based on behavioral responses
  • Determine price elasticity
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Dependable systematic reviews and analyses

Certara gathers, summarizes and shapes unique insights through systematic data reviews and meta-analyses as well as targeted literature reviews to illustrate and strengthen your evidence-based messages. Our unbiased reviews are reliable sources of information for your decision-making purposes.

  • Design and implementation of systematic literature reviews
  • Standard and advanced meta-analyses
  • Mixed and indirect treatment comparisons
  • Meta-regressions
  • Bayesian meta-analyses

We offers a full range of Evidence Synthesis capabilities by matching the literature review approach and data synthesis method to your specific needs.

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Paul Gallagher Vice President, US Market Access Strategy

Paulhas over 35 years in healthcare that is characterized by its breadth and extensive experience in the development and commercialization of innovations.  He has launched products into over 65 markets and was the founder of Compass, which was acquired by Certara in 2019.

Barbara Pannone, PhD Sr. Director, US Market Access Strategy

Barbara is responsible for leading our team of analysts in the execution of key projects. She has managed projects in a variety of therapeutic areas including rare diseases, oncology, cardiovascular disease, and acute care.

Elvira Müller, PhD Managing Vice President

Elvira leads the market access and HEOR consulting team overseeing the strategic, scientific, and operational performance in a broad range of global services covering strategic evidence development and reimbursement advice, health technology assessments, submission dossiers as well as global market access strategies.