BaseCase Value Communication Software
BaseCase Value Communication Software
The complete value communication platform for the life sciences industry
Engage your stakeholders with interactive content
BaseCase empowers healthcare and life sciences companies with a powerful Value Communication Software to create interactive tools that showcase product value. Our SaaS platform enables field teams to deliver impactful, differentiated conversations with key stakeholders.
Imagine your client-facing team—whether Key Account Managers, Medical Science Liaisons, or field reps—is engaging with a decision-maker at a hospital. They need to clearly communicate the clinical benefits of your product while aligning those benefits with budget considerations. Real-time, interactive tools to demonstrate both clinical value and cost benefits help your team capitalize crucial opportunity to drive product adoption.
What if your team could seamlessly convey the full clinical and economic value of your products to decision-makers? With BaseCase, you can engage stakeholders through interactive, data-driven tools that transform complex information into clear, compelling insights—helping you drive product adoption and secure market access.
With BaseCase you can:
- Build presentations with drag-and-drop tools
- Incorporate calculations into your value messages
- Convert current collaterals into interactive apps
- Customize leave-behinds according to user inputs
- Share content via web, mobile apps, and secure portals
- Enable offline access and selective sync
- Externalize content without requesting login
- Maintain branded interfaces for consistency
- Connect multiple spreadsheets, R projects, and databases
- Perform real-time calculations and scenario analysis
- Collect and process data within the platform
- Leverage insights with built-in analytics
Enhance stakeholder experience with dynamic, interactive tools
BaseCase goes beyond static spreadsheets and general data visualization tools to transform stakeholder engagement in both face-to-face and virtual interactions. Specifically designed for healthcare and life sciences, BaseCase integrates multiple data sources and user inputs with your health economics or clinical outcomes models, enabling real-time calculations and the creation of personalized, compelling value stories.
Our value communication software equips your teams to adapt content instantly, steering the conversation for more effective negotiations and accelerating product adoption. By reshaping how you present value-based evidence, BaseCase ensures decision-makers fully understand the clinical and economic impact of your product.
See BaseCase in action
Book a demo or dive into our interactive demo apps and discover first hand how BaseCase can enhance your value communication.
Our Experts for Your Success
Our team of market access professionals and UX/UI designers provides comprehensive support to enhance your value communication strategies. We help you integrate clinical data, health economic models, and market insights into compelling tools that address the needs of payers and decision-makers.
BaseCase services include:
- Crafting content strategies rooted in clinical data and market access expertise to deliver impactful value communications.
- Developing detailed storyboards that create immersive, interactive experiences for navigating evidence and performing calculations.
- Building and customizing tools directly within the BaseCase platform to support your communication objectives.
- Providing templates and resources that empower your team to build and maintain branded, compliant content within the BaseCase platform.
Meet stakeholder expectations, deliver evidence and value messages effectively
- Seamlessly integrate evidence and customer inputs to showcase account-specific benefits and present alternative scenarios.
- Highlight key benefits for each audience, whether they focus on accuracy, efficiency, clinical, or economic outcomes.
- Frame conversations around your product’s unique differentiators, visually demonstrating its impact.
- Share data-driven insights with stakeholders, empowering them to communicate effectively with their own audiences.
- Collect valuable stakeholder feedback and insights, while maintaining a smooth, engaging dialogue.
The Go-To Solution for Top Pharma Companies Since 2008
Pharmaceutical companies worldwide use the BaseCase value communication software to market products from all therapeutic areas faster and more successfully. These are some of the tools customers have developed with BaseCase:
- Payer engagement calculators: Leverage cost/ROI calculators, budget impact models, and scenario simulations to support evidence-based decision making.
- Interactive value dossiers and value stories: Enhance engagement with payers by using tailored tools to communicate the clinical and economic value of your products.
- Advanced real-time data processing and visualization: Integrate real-world evidence, clinical trial data, and account-specific inputs with your models to create dynamic, comprehensive value communication tools with real-time updates and reporting capabilities.
Empower Your Team with BaseCase’s Intuitive Platform
BaseCase’s no-code platform enables companies to create, deploy, and maintain digital content in-house, reducing costs while optimizing workflows with external agencies when necessary. By allowing teams to update and adapt content internally, BaseCase enhances flexibility, particularly when scaling value communication across markets.
The platform fosters collaboration and efficiency, empowering market access pharma teams to quickly build, share, and customize consistent content for different countries, languages, and settings. This streamlined approach ensures a competitive edge by enabling rapid responses to market demands and enhancing the impact of your value communication.
BaseCase is ISO 27001 certified by BSI
Protecting your valuable information assets is paramount. That’s why we are proud that Certara’s information security management systems (ISMS) holds an ISO 27001 certification. Our certification proves our commitment to safeguarding your data, ensuring its confidentiality, integrity, and availability.
With ISO 27001, you can have peace of mind knowing that we have implemented robust security controls, undergone rigorous risk assessments, and continuously strive for improvement.
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