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November 3, 2025

Designing effective Case Report Forms (CRFs) is an important part of ensuring that your clinical trial collects relevant, regulatory compliant data. A well-designed CRF doesn’t just capture information. It also streamlines data collection, minimizes errors, and supports the ultimate goal of any trial: proving that your treatment is both safe and effective.

Want to learn how to design a case report form? Below are seven best practice steps to guide your CRF design process and help your study stay efficient, compliant, and submission ready.

How to design a case report form

1. Start with the protocol objectives

Every CRF should be grounded in the study protocol. The protocol outlines the trial’s objectives, including:

  • What you’re measuring (endpoints and outcomes)
  • Dosage levels
  • Visit schedule and frequency

From these details, you can determine exactly what data needs to be collected, and nothing more. The CRF should serve the protocol, avoiding unnecessary or redundant questions that bloat the trial without adding value.

2. Prioritize consistency, completeness, and data quality

The main purpose of designing your CRFs carefully is to ensure data that is:

  • Consistent – Collected with standardized terminology to avoid subjective influences. Imagine you ask two different people to describe the same symptom; you will undoubtably receive two different responses using different wording.
  • Complete – All required data points are captured without gaps.
  • High quality – Structured to minimize errors and compliance with regulatory standards, e.g. FDA, PMDA

Using controlled terminology aligned with SDTM and ADaM helps standardize responses and avoids downstream mapping headaches.

Free text fields and fields that allow for “Other -please specify” responses should be minimized unless absolutely necessary.

3. Collect only what’s needed (lean CRF design minimizing data collection)

If you ask for too much information in your CRFs, this increases the likelihood that the end user will make an error on the form while filling it out. This can harm the trial’s efficiency and be a drain on resources.

Instead:

  • Gather only the data that supports your study objectives.
  • Avoid duplication, for example there is no need to collect both a patient’s age and date of birth; your chosen EDC can calculate age based on the DOB.
  • Minimize free text and “Other” options that complicate data mapping.

A lean CRF design reduces user fatigue and ensures your dataset remains focused and analyzable.

4. Standardize units of measurement

To avoid confusion and rework during analysis, always use SI (International System of Units).

For example, you can stipulate the units allowed, and this can be multiple units: for height, you might allow both ‘cm’ and ‘in’. Most Findings domains have variables for original units and standard units. Why is that important? Because, if the measurements were made in a US lab, they’d be in ‘in’, but in the UK lab they would be in ‘cm’. Many Electronic Data Capture (EDC) systems have a way to easily convert original units to standard units.

5. Organize questions into logical sections

Grouping related questions improves usability and data clarity. With recent updates in ODM standards, you can structure CRFs to keep similar questions together while avoiding overly long forms.

Let’s use the Vital Signs (VS) form as an example. The sponsor wants to collect blood pressure, pulse, and temperature data at each visit. When designing the CRF, these questions should be grouped under a Vital Signs section.

For VS, multiple sets of data points can be collected at a given visit. For example, in the same visit you might want to measure each of the datapoints once the patient has been in a supine position for a period of time, then again after the patient has been standing for a period of time. See the image below from Medidata Rave, which demonstrates how these various measurements would be grouped together.

Table showing vital signs positions with blank entries for body temperature, blood pressure, and pulse rate.

Formatting a case report form by grouping questions this way makes data entry intuitive and reduces errors during data input. It also lends itself to displaying questions in a log format.

6. Provide clear guidance and visual clues

Users filling out CRFs should never be left confused or unsure about what is being asked for. Best practices include:

  • Help text in electronic CRFs (e.g., hover-over tooltips explaining field requirements).
  • Completion guidelines in PDF format to clarify expectations.

These resources minimize user errors and ensure consistency across the collected data.

7. Standardize and maintain CRF templates

Standardization ensures that forms are reusable, compliant, and aligned with CDISC standards (e.g., SDTM). Benefits include:

  • Faster study builds, since you’re not starting from scratch with each form.
  • Alignment with regulatory expectations (keeping up with new SDTM versions).
  • Consistency across studies, for easier data comparison and reuse.

Key takeaway: Ongoing CRF maintenance is just as important as initial design. Approved, standardized forms should be regularly reviewed and updated to reflect new regulatory guidance and protocol changes.

For example, it’s important to review standardized forms before the commencement of a new trial, to assess any changes made to the forms, and decide whether those were study-specific changes, or should be rolled up into the standard.

Case report form design examples: the good and the bad

Below is an example of a poorly designed form. It’s missing:

  • Completion guidance
  • Controlled terminology
  • Measurement units

It also allows free text responses, which can pose problems when mapping downstream.

Poorly designed vital signs form missing guidance, units, and controlled terminology.

Below is an example of a well designed form. It works because:

  • It provides clear completion guidance
  • Questions are grouped logically
  • It uses National Cancer Institute (NCI) compliant controlled terminology
  • It indicated permitted measurement units
Well-designed vital signs form with clear guidance, logical grouping, controlled terminology, and defined measurement units.

Summary and next steps

Effective CRF design is a balance of accuracy, efficiency, and standardization. By starting with protocol-driven objectives, minimizing unnecessary data collection, and providing clear guidance for users, you create CRFs that deliver high-quality data while keeping your study lean and compliant.

To learn more about CRF design, download our free best practice guide.

Gilbert Hunter

Customer Success Manager

Gilbert joined Formedix, now part of Certara, nearly ten years ago as a technical writer. The system knowledge he gained from content development, together with his existing customer service skills, marked him out for transition to the Professional Services (PS) team.

Gilbert has worked with the PS team for over four years, providing both CDISC-based training and software training, as well as support and consultancy services to Pharmaceutical, Biotechnology and Clinical Research Organizations. He helps organizations build studies faster and to a higher quality by making their clinical trial design and regulatory submissions far more efficient.

Today, as Customer Success Manager, Gilbert’s focus is to ensure customers maximize the benefits they can achieve by overcoming their challenges and achieving their goals.

FAQs

Why is CRF design important?

Good CRF design ensures data accuracy, completeness, and regulatory compliance, reducing errors and delays during trial analysis and submission.

How can CRF design improve data quality?

By using standardized terminology, minimizing free text, and providing clear guidance, CRFs reduce ambiguity and improve the reliability of trial data.

Should CRFs always use SI units?

Yes, using SI units ensures consistency and avoids conversion errors during data analysis and submission.

What are common mistakes in CRF design?

How can you build a case report form and avoid common pitfalls? Over-collecting data, excessive use of free-text fields, duplication of information, and lack of clear guidance are common pitfalls that slow down trial workflows.

Learn more about faster study design & build

Pinnacle 21’s CRF Creator platform gives you the tools to design and build full EDC studies with maximum efficiency and compliance.

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