Certara Products - BaseCase Archives

Guide

A Practical Guide to Sales Enablement in Pharma and Life Sciences

Evidence-led strategies for sales enablement in Life Sciences, Pharma, and MedTech. Influence payers & decision…

CertaraFebruary 24, 2026

Blog

How dynamic cost calculators can be used in health economics to empower market access teams

Learn how dynamic HEOR cost calculators support budget impact, cost-effectiveness, and payer engagement to strengthen…

CertaraFebruary 19, 2026

Blog

From Cost Center to Value Driver: Making the Case for Total Value of Ownership (TVO) in Life Sciences

Shift from Total Cost of Ownership to Total Value of Ownership in life sciences, showcasing…

CertaraOctober 16, 2025

Blog

Top 5 Recommendations for Successful Interactive Value Messaging

August 22, 2025 Over the past two decades in health economics and market access, I’ve…

CertaraAugust 22, 2025

Conference

BioTechX US 2025

– – Booth

Simona ColucciAugust 15, 2025

Guide White Paper

A Practical Guide to Creating Effective Budget Impact Models

BaseCase empowers market access, medical, and sales teams to effectively engage decision-makers by translating complex…

CertaraJuly 1, 2025

Blog

Maintain & Adapt Pharma Market Access Digital Tools Using Feedback

Maintain the credibility of your pharma market access digital tools through continuous updates based on…

CertaraJune 30, 2025

On-Demand Webinar

BaseCase Community Meetup 2025 – Session Recordings

Certara: Transforming Drug Development for Good Martin Snyder Basecase 2025 and Beyond: Preparing for Tomorrow’s…

CertaraMarch 28, 2025

Blog

Centers of Excellence in Pharma: Driving Efficiency and Innovation

March 25, 2025 In today's fast-paced pharmaceutical industry, Centers of Excellence (CoEs) have become vital…

CertaraMarch 25, 2025

Blog

Best Practices for International Pharma Content Roll-Out

January 31, 2025 Pharmaceutical market access, sales, and field teams rely on high-quality, effective content…

CertaraJanuary 31, 2025

Certara Products – BaseCase

A Practical Guide to Sales Enablement in Pharma and Life Sciences

How dynamic cost calculators can be used in health economics to empower market access teams

From Cost Center to Value Driver: Making the Case for Total Value of Ownership (TVO) in Life Sciences

Top 5 Recommendations for Successful Interactive Value Messaging

BioTechX US 2025

A Practical Guide to Creating Effective Budget Impact Models

Maintain & Adapt Pharma Market Access Digital Tools Using Feedback

BaseCase Community Meetup 2025 – Session Recordings

Centers of Excellence in Pharma: Driving Efficiency and Innovation

Best Practices for International Pharma Content Roll-Out

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