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Tag: BaseCase

Certara Announces Appointment of President of its Software Division

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PRINCETON, N.J.—September 17, 2020.  Certara, the global leader in biosimulation, today announced the appointment of Leif E. Pedersen as president of its software division, reporting to Chief Executive Officer William F. Feehery, PhD. Mr. Pedersen is a seasoned software industry executive with more than 25 years of experience across a range of software categories. He … Continued

Diagnostics and Devices: Accelerating Value Communication With Interactive Messaging

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Learn how to accelerate decision-makers’ understanding of the value of diagnostic testing and medical devices to the health system. Two industry experts with over 35 years’ combined experience, Atlanta Kassatly, VP of Consulting at Certara, and Cynthia Doucet, President of OutcomeSynergy, discussed recent trends and issues that can hinder successful communication. Real-world solutions were reviewed … Continued

Otsuka: Creating value communication tools

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The market access landscape in the US has changed, partly due to legislative changes and economic pressures. Otsuka has experienced increased demand for customer engagement tools, and a growing need to quickly update and modify its existing tools. Otsuka’s decision to implement BaseCase Interactive was grounded in a pressing need for a faster and more … Continued

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