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Maximize your drug’s value

Market access and commercial

Craft persuasive value stories with integrated, evidence-based solutions

Certara Market Access and Commercial solutions empower you to craft compelling value propositions with integrated strategy, advanced analytics, and real-world evidence. Anticipate evidence gaps, overcome reimbursement hurdles, and showcase your therapy’s impact. With Certara as your partner, you’ll confidently demonstrate value, achieve broad patient access, and drive success across the entire reimbursement journey.

Define your drug’s most profitable future

Data-driven pricing strategies

Certara ensures your drug stands out with evidence-based pricing tailored to payer expectations. Our strategies maximize patient access and profitability.

Real-world evidence integration

Incorporate real-world data and health economic modeling to develop compelling value arguments that resonate with payers and stakeholders.

Global market insights

Monitor pricing, reimbursement, and access trends with Certara’s tools to make informed decisions and gain competitive advantages in global markets.

Ensure broad patient access and commercial success

Craft compelling value propositions with real-world evidence, advanced analytics, and best-in-class health economic models to:

  • Integrate payer-focused strategies into trial designs
  • Build evidence packages backed by real-world outcomes
  • Navigate global pricing and reimbursement regulations

Decades of experience

We provide integrated offerings to support and communicate product value, including industry leading real-world data solutions throughout drug development.

70
Market Access and HEOR professionals
25
years' experience on average in providing HEOR and market access solutions
1
integrated offering to define, capture and communicate value

One of the challenges in making important value messages relevant is an effective communication to our customers, both internal and external. The BaseCase platform and its visual presentation boils the components down to the essential elements that strike the right chord to make the messages come alive in the customer’s mind.

Senior Analyst

A market solution for your drug

Contact us to unlock successful market access with our proven strategies, real-world evidence, and subject matter dedicated AI technologies.

Tailor evidence-based pricing and reimbursement strategies.
Develop compelling value arguments backed by health economic models.
Leverage real-world data to enhance payer engagement.

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