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May 2, 2025

How can the latest modeling and simulation technologies accelerate drug discovery and development?

Modelinformed drug development (MIDD) is critical to informing the development of safer and more effective new drugs. Indeed, all drug discovery and development today involve some level of MIDD, which encompasses a range of applications. This blog will focus on best practices for model-informed drug development in oncology. 

MIDD maximizes and connects the data collected during non-clinical and clinical development and real-world settings, consisting of individual-level and summary-level information. Learn more about our real-world evidence services here. 

It enables extrapolation of that data to unstudied situations and populations to characterize potential risks, mitigate them, and increase the probability of success. Using MIDD can allow bridging across development phases and increase certainty, and propagate knowledge in early development planning, allowing acceleration of timelines. 

MIDD can be used to assess drug performance, support regulatory and payor success, characterize diseases, and optimize clinical trial designs.

Top-down (empirical MIDD approaches)

MIDD has become an established approach in the last decade. However, pharmacokinetic/pharmacodynamic (PK/PD) and population PK (PopPK) modeling and simulation (M&S) techniques were introduced over 30 years ago. In the 90s, they were largely used experimentally to support drug development programs but weren’t pivotal to decision-making. From 2000 to 2010, using PopPK and PK/PD became embedded in drug development and is now critical to many international regulatory guidance documents and frameworks. In addition, global regulatory agencies also encourage integrating MIDD approaches into drug submissions. 

Understanding how an investigational drug’s safety and efficacy profile compares to the standard of care and/or competitor drugs is important medically and commercially. 

Model-based meta-analysis (MBMA) uses highly curated clinical trial data in databases and pharmacometrics models to enable indirect head-to-head comparison, considering the impact of treatment, dosing regimen, patient population, and trial characteristics on responses to medicines. This can support designing and executing pivotal studies. In some cases, MBMA models can even serve as an external control arm. 

Bottom-up (mechanistic MIDD approaches)

Large pharma adopted mechanistic modeling approaches such as physiologically-based pharmacokinetic (PBPK) modeling and simulation, quantitative systems pharmacology (QSP), and semi-mechanistic PK/PD modeling as experimental techniques in the 90s. Nowadays, PBPK modeling to predict drug-drug interactions (DDIs) and explore dosing in special populations, such as pediatrics, has become the pharmaceutical industry standard. These models are also frequently used to predict PK in unstudied populations. 

In recent years, the use of QSP has increased. QSP combines computational modeling and experimental data to examine the relationships between a drug, the biological system, and the disease process. 

Different MIDD techniques can be leveraged to inform drug discovery and development.

From “nice to have” to “regulatory essentials”

In recent decades, PopPK, PK/PD, and exposure-response MIDD have become expected components for late-stage clinical drug development programs. These “pharmacometric” approaches are also accepted as standard regulatory development tools and included in development planning. These activities are no longer considered a nicety. They’re a necessity! Regulatory agencies expect drug developers to use these tools throughout a product’s life cycle to support key questions for decision-making and validating assumptions to minimize risk. 

MIDD isn’t just used to improve decision-making. It is also increasingly used to improve the probability of success of development programs, to optimize clinical study designs, and even to waive conducting certain clinical studies. 

Model-Informed Drug Development in Oncology Drug Development

MIDD can be applied to all therapeutic areas. This blog highlights its application to oncology drug development. This approach can inform all stages of cancer drug development from early to late clinical development. It allows us to understand an investigational oncology drug’s PK, safety, and efficacy, first in nonclinical species. Then this information can be translated to first-in-human studies where it can inform the dosing strategy (dose, dosing intervals, dose schedule, and dose escalation/de-escalation plan). In addition, PK/PD modeling can help characterize the impact of intrinsic (age, weight, sex, genetic factors, etc.) and extrinsic (food, co-medications, smoking status, etc.) covariates on drug exposure. Concentration-ECG (e.g., QTc) analysis using early-stage clinical trial PK-matched QTc data can de-risk the cardiac safety risk or waive the need for a clinical trial to provide justifications.  

Oncology drugs are often combined with novel compounds or the standard of care. However, choosing the optimal drug combinations is difficult using conventional clinical trial designs. Emerging mechanistic approaches, such as mechanistic compartmental and QSP modeling, have enabled us to assess downstream biochemical and cellular effects of modulating the target pathway to support developing a drug combination and safety strategy. Lastly, MBMA can be used to help support the optimal trial design and to understand the competitive landscape.  

Ultimately, using MIDD approaches can save time and money while increasing drug efficacy and minimizing risk to the patients.  

Comment from Professor Andrew McLachlan, The University of Sydney

Modeling and simulation approaches are reshaping medicine development and regulatory science. The technology and innovation to support model-informed drug development continues at a pace, with many outstanding case studies of pharmacometrics approaches streamlining the path to market, reducing the costs of drug development, and reducing the timeframe for decision making. MIDD has significant benefits in repurposing medicines and designing dose regimens in patient populations where it is ethically or logistically difficult to conduct clinical trials. The next challenge is to continue to build the workforce of talent with the skills and expertise to deliver the benefits in MIDD in the sector.

Comment from Professor Carl Kirkpatrick, Monash University

MIDD is an essential part of drug discovery and development with proven benefits in decision making, speed to market, and reducing drug development costs. These observable drug development benefits align with other industry sectors, such as aerospace, which have utilized and reaped the benefits of modeling and simulation for decadesLooking forward, undergraduate and post-graduate education and training in MIDD skills, along with the early implementation of MIDD approaches in discovery programs in academia and institutes, are essential to ensure Australia remains at the forefront of translatable drug discovery and development.

** The Essentials of model-informed drug development (MIDD) top-down versus bottom-up approaches webcast was held in partnership with AusBiotech, the leading Australian industry body representing and advocating for organizations doing business in and with the global life sciences economy. BiotechTalks, the AusBiotech virtual events platform, allows the Australian biotechnology industry to stay connected, present ideas, projects and updates, and exchange knowledge from home office to home office.

This blog was originally published on September 2, 2021. It was updated on May 2, 2025.

Fran Brown, PhD

Senior Vice President, Certara Drug Development Solutions

Dr. Fran Brown is a highly respected professional with proven leadership skills and 28 years of broad experience within pharmaceutical development and due diligence. She has extensive experience with strategic and operational global drug development from early discovery to filing and post-marketing. This experience spans multiple therapeutic areas, small molecules and biologics, global regulatory requirements and registration pathways. She possesses a broad knowledge of product development and portfolio management, with a special focus on development strategy, regulatory interactions and product filings.

Her past appointments include leadership roles within large Pharma as well as in small biotech organizations including head of clinical pharmacology, clinical leader, project development leader, head of clinical operations and due diligence asset assessment. She has over 10 years of experience in providing consulting advice to the pharmaceutical industry and non-profit Global Health Organizations ranging from individual project support, to strategic TA strategy and development planning, portfolio management and corporate transformation. She joined Certara in 2017 and is currently the SVP of Drug Development Science within Integrated Drug Development.

Amy Cheung, PhD, Vice President, Certara Drug Development Solutions at Certara
Amy Cheung, PhD

Vice President, Certara Drug Development Solutions

S. Y. Amy Cheung is Vice President, Certara Drug Development Solutions. Dr. Cheung has over a decade of experience working in the pharmaceutical industry at AstraZeneca (AZ), with her role as Senior Pharmacometrician and Project manager of AZ Paediatric working group. She obtained her Ph.D. from the University of Manchester, on the topic of Structural Identifiability Analysis in Pharmacokinetic and Pharmacodynamic Models. After receiving her Ph.D. she worked as a postdoc on mechanistic modeling at the Centre for Applied Pharmacokinetic Research (CAPKR) at the University of Manchester.

She was the co-lead for the cardiac safety training for the IMI DDmoRe project and is also an active member of the EFPIA Model Informed Drug Discovery and Development (MID3) workgroup. She was a chair of IQ Consortium Clinical Pharmacology Leadership Group Pediatric Working Group in 2018 and current co-chair of IQ Consortium TALG, CPLQ PBPK Pediatric group.

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