In a sector where both competition and stakeholder expectations are high, a comprehensive approach that blends digital stakeholder engagement with effective value communication is crucial for success. This presentation offers a 360-degree view on leveraging digital technologies to revolutionize how pharma companies interact with key stakeholders such as payers, providers, and patients. Simultaneously, the session will explore how to articulate the economic and clinical value of your products or services to maximize ROI. Attendees will come away with a deep understanding of key metrics for effective stakeholder engagement, practical steps for implementing a digital engagement model, and frameworks for crafting compelling value narratives suited to diverse stakeholder needs.
Key topics:
– Understanding the digital stakeholder journey and touchpoints.
– Metrics and KPIs for assessing the effectiveness of stakeholder engagement
– Case studies highlighting successful digital engagement strategies in pharma
– Best practices for crafting and communicating compelling value propositions
– Steps for integrating digital engagement and value communication into a holistic strategy