Past Event
Date
November 26-28, 2023
Location
Berlin, Germany
Pharma MARCON 2023
We are excited to be presenting at this conference
Monday, November 27, 2023 | 10:00am
Unlocking ROI through Omnichannel Stakeholder Engagement and Value Communication in Pharma
Christian Pichardo
|Senior Consultant
In a sector where both competition and stakeholder expectations are high, a comprehensive approach that blends digital stakeholder engagement with effective value communication is crucial for success. This presentation offers a 360-degree view on leveraging digital technologies to revolutionize how pharma companies interact with key stakeholders such as payers, providers, and patients. Simultaneously, the session will explore how to articulate the economic and clinical value of your products or services to maximize ROI. Attendees will come away with a deep understanding of key metrics for effective stakeholder engagement, practical steps for implementing a digital engagement model, and frameworks for crafting compelling value narratives suited to diverse stakeholder needs.