Mastering Value Storytelling with Data-Driven Stories Blog Mastering Value Storytelling with Data-Driven Stories Unlocking the Power of Storytelling in Healthcare Communication In the realm of healthcare communication, persuasion…CertaraNovember 14, 2024
4 Ways to Optimize Agency Partnerships Using a Platform-Oriented Approach Blog 4 Ways to Optimize Agency Partnerships Using a Platform-Oriented Approach In the pharmaceutical and medical devices industries, the journey from product development to market introduction…CertaraNovember 8, 2024
Three Strategies for Navigating the Pharmaceutical Patent Cliff Blog Three Strategies for Navigating the Pharmaceutical Patent Cliff In the pharmaceutical industry, the end of a product's patent protection, known as the loss…CertaraOctober 21, 2024
Digital Payer Portals for Enhanced Value Communication Blog Digital Payer Portals for Enhanced Value Communication The trend of using digital tools for communication and information sharing in the life science…CertaraAugust 9, 2024
Case Study. Enhancing HEOR Global Knowledge Sharing Case Study Case Study. Enhancing HEOR Global Knowledge Sharing The Global Health Economics and Outcomes Research (HEOR) team of a leading global healthcare company…CertaraJune 19, 2024
Case Study: Transforming Health Economics Communication for a Global Biopharmaceutical Company in Colombia Case Study Case Study: Transforming Health Economics Communication for a Global Biopharmaceutical Company in Colombia Discover how Sanofi Colombia revolutionized health economics communication with BaseCase.CertaraMarch 1, 2024
Accelerating a drug launch with value communication technology and an integrated workflow Case Study Accelerating a drug launch with value communication technology and an integrated workflow With early approvals for a targeted cancer drug in Brazil and Argentina, this global pharmaceutical…CertaraOctober 2, 2023
Medical Device | Medtronic Demonstrating the economic value of minimally invasive spinal surgery on the iPad Case Study Medical Device | Medtronic Demonstrating the economic value of minimally invasive spinal surgery on the iPad This case study describes the use of a web-based platform to demonstrate the value of…CertaraOctober 2, 2023
Using customer engagement technology to create value communication tools for ABILIFY MAINTENA® (aripiprazole) Case Study Using customer engagement technology to create value communication tools for ABILIFY MAINTENA® (aripiprazole) Otsuka identified several weaknesses in their existing workflow for developing value communication tools. In particular,…CertaraOctober 2, 2023