Digital Payer Portals for Enhanced Value Communication
The trend of using digital tools for communication and information sharing in the life science…
CertaraAugust 9, 2024
Case Study. Enhancing HEOR Global Knowledge Sharing
The Global Health Economics and Outcomes Research (HEOR) team of a leading global healthcare company…
CertaraJune 19, 2024
Case Study: Transforming Health Economics Communication for a Global Biopharmaceutical Company in Colombia
Discover how Sanofi Colombia revolutionized health economics communication with BaseCase.
CertaraMarch 1, 2024
Accelerating a drug launch with value communication technology and an integrated workflow
With early approvals for a targeted cancer drug in Brazil and Argentina, this global pharmaceutical…
CertaraOctober 2, 2023
Medical Device | Medtronic Demonstrating the economic value of minimally invasive spinal surgery on the iPad
This case study describes the use of a web-based platform to demonstrate the value of…
CertaraOctober 2, 2023
Using customer engagement technology to create value communication tools for ABILIFY MAINTENA® (aripiprazole)
Otsuka identified several weaknesses in their existing workflow for developing value communication tools. In particular,…
CertaraOctober 2, 2023
Succeeding in Value Communication: Introduction
Drawn from the experiences of the BaseCase Consulting Team, this is the introduction to ‘Succeeding…
CertaraAugust 5, 2021
What is BaseCase?
Developing interactive and easy-to-use stakeholder engagement content market access, medical affairs, and sales field teams…
CertaraJuly 20, 2021
