Population Modeling of Modified Risk Tobacco Products

E-cigarette (e-cig) sales have surged in recent years. E-cigs, which deliver nicotine without carcinogenic tar, hold the promise to save the lives of many smokers who switch to them. However, their potential risks include failure to quit cigarettes (dual use), increased initiation to nicotine products among youth, relapse of former smokers to e-cigs, and e-cigs becoming a “gateway to smoking.” Watch this webinar to learn how population modeling approaches can be used to capture these uncertainties and weigh the benefits versus risks to predict probabilistic impacts of e-cigs and other tobacco products on public health.

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