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Getting started with in-house development: the skills you need

Introducing our three-part blog series on getting started with in-house development. In this series, we’re detailing some key aspects of how you can create and deploy your own mobile apps, for the purposes of stakeholder engagement and value communication, in-house—without the help of external agencies.

Developing mobile apps in-house is increasingly popular compared to outsourced development, and the vast majority of top life science companies have implemented a variety of software to create them. For example, our BaseCase Platform is utilized by 70% of the top 10 pharma and medtech companies.


With the increasing popularity of in-house development, in this post, we’ll provide an overview of the skills you need to build your own interactive mobile apps using BaseCase.

BaseCase is a ‘no code’ platform, this means you can create your own cutting-edge apps without any programming or software development skills. To develop BaseCase apps, simply upload your spreadsheet, and create your presentation using a drag-and-drop interface. Making changes is easy—and can be done at any time—while deploying apps to field teams is also simple, and secure.

After uploading your spreadsheet, there are two parts to developing your BaseCase app: creating the interface and making it work.

Creating the Interface

As stated previously, BaseCase is a ‘no code’ platform, and the interface of each app is created using a drag-and-drop editor. This editor includes a wide array of customizable controls and interactive elements, such as charts and maps,

Your own Images and videos can also be incorporated to further tailor your apps. Key features, like Import Pages and Reference Manager, also enable you to convert current PDFs and PowerPoint presentations into dynamic and interactive content, as well as easily cite references. All using only standard business software skills, and without writing a single line of code.

Making it Work

The functionality of the app is defined using the integrated spreadsheet, calling for editing skills similar to Microsoft Excel. The built-in Spreadsheet Editor is particularly useful when creating market access apps as you can incorporate economic models to create sophisticated payer engagement tools and cost calculators. Within the Editor, you can utilize formulas much the same way as you would in Excel, and connect both inputs and outputs to interactive elements used in the interface in just a few clicks.

Learn more about BaseCase

About the author

By: Tom Hemy
Tom Hemy is a Senior Digital Marketing Executive at Certara. Since joining the team in 2016, Tom has been involved in numerous marketing projects across our software portfolio. With a primary focus on the BaseCase value communication platform, he ensures our software is placed at the forefront of the life sciences industry.

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